See attachment Essay Example | Topics and Well Written Essays - 3000 words

See attachment - Es presuppose ExampleAccording to Torun(2007, p.7) acknowledges that Zara direct rivals in atomic number 63 are H &M, although the latter does not manufacture their products but rather outsource such services to low cost nations in the Far East. ranch is also a big competitor in the apparels and direction industry. In the year 2008, Inditex had edged past Gap in terms of sales to bulge out as the worlds largest fashion retailer (Welters and Lillethun2007, p.541). Zaras organizational Structure and Culture The employees at Zara have come to recognize that they are run in fast changing world of fashion where a product can move from being trendy to staple in just a week. The owner of the company, Amancio Ortega, he likened the fashion industry to that of food by describing the industry as peerless with perishable goods (Casillas, Acedo and Moreno 2007, p.129). At the company, the employees work like bees in a hive- as a team to get the work done successfully and qu ickly. When they are trying out new products, the design is performed, clothes prototyped and criticized in a very short time, normally in a few hours (Dunne, 2013). Brand perception and global visibility While competitors fall, Zara is going through one of the quickestinternationalgrowth the fashion globe has ever seen, opening a store a day and entering new markets worldwide 68 countries so far and the chains profitability is among the highest in the industry. In the year 2012, Zara was ranked at position 37 a forty two percent increase from position 64 they had attained in the year 2005, and according to the global ranking site, its star will continue to rise as they continue to enter newer markets (Interbrand, 2013). Zara as a fashion brand is easily distinguishable from other fashion brands due the speed at which ne collection are launched, the allowance price of its commodities and the premium locations of its stores in major cities. Which means that the company is not only providing their customers with a basic need that is clothing, but also their customers demand for self-actualization- putting on what they savor portrays their image. Every human being feels self-actualized when associated with a high performing product that has a high brand value (Mathews, 2006). For example, the name Zara easily comes to mind when one mentions the prime locations in cities that the company is associated. Zaras brand reception all over the globe has been phenomenal over the last couple of years to say the least, for instance in New Delhi, India, when they opened a shop in the high end district, they have been recording staggering sales over the year(Jacoband Mamgain, 2011)). merchandise and Business Partnerships Zara is a vertically integrated unwavering, which means that it controls it most of its economic activities from manufacturing to retailing. It swathes all the facets of the fashion development design, production, logistics and circulation on its own adm inistered retail shops. According to the owner, the firm produces almost fifty percent of its product. When entering new foreign markets, Zara has been known to enter into a new foray either through subsidiary, joint embark or through franchising (Sorge