Consumer behaviour assignment list Coursework Example | Topics and Well Written Essays - 2500 words

Consumer behaviour assignment list - Coursework Example They are having their head quarter in the New York City. Aqua Gel Cleanser product will be having the features like it provides fresh and clean looks for the users. Exciting packaging and designing of the product will attract customers from various segments. Skin soothing policies of this cleanser are offered with cucumber, apple and aloe extracts. The cosmetic product is foam based product. Aqua Gel Cleanser is getting famous for the soap-free base and more skin friendly molecules. 1.2. Develop a tag line and a magazine ad (without the aid of a computer) by using creativity and not artistry. What can you build into your advertisements that will boost the chances that target audience members will take in the ad and send it along to short-term memory for processing? Are there elements in the ad that can be used to facilitate later retrieval of your message? Mainly, the cleansing gel products of Makeup Artistry Cosmetics will be facing closest competition from the Clinique and other Sephora products. Brand value of MAC increased due to extensive sensational makeup collection. MAC is adopting lucrative strategies to attract the customers towards cleansing products. Major aim of the advertising policies of MAC will adopt different features of the skin care gel. Nourishment factors of the MAC based cleansers and hydration quality aspects of cleaning skins are one of the major positive attributes of the new products. Features of more clearing and smooth facial skin provisions must be outlined in the advertising massage of MAC. In addition, MAC is offering more protection of the sensitive skins. Human skin will get more refresh policies with the use of such cleanser along with water. Advertisements of Aqua Gel Cleanser must have a proper tag line that will identify target audience and requirement of potential customers. Aqua Gel Cleanser will adopt the tag line of â€Å"hydra gel cleanser minimizing pores and smoothens skin

Contract and Event Management Essay Example | Topics and Well Written Essays - 2000 words - 2

Contract and Event Management - Essay Example As such several a detailed analyses of the event, venue and budget should be prior to organizing the event. Both contract and event catering form different sectors of the hospitality industry. The word hospitality actually covers all aspects of the hotel and catering industry. It actually means that the guests and strangers be treated in a generous and friendly manner. Catering means offering of facilities to people, particularly the provision of food. Contract and Event Catering sector: Contract catering includes all services required to prepare and deliver meals to people working or living in different communities, public offices, private offices, schools, colleges etc. Whenever these services are deputed to a service provider, it is known as contract catering. In other words it is a legal agreement between the consumer and the caterer to supply food for a particular event or for a specified time. This ensures that better quality food is delivered to the consumer as the chefs understand the exact taste preferences of the consumer. Similarly, when service providers are hired to provide food for specific events like marriages, functions, get together(s) etc., it is known as event catering. The caterers are hired for events based on the menu that needs to be served to the guests. Event catering is a part of contract catering and event managers are hired to organize and plan the event as well as the menu. The menu is planned accordi ng to the taste of the guests as well as the event. The provision and consumption of alcohol must be carefully considered when organizing an event. Ineffective alcohol management, particularly irresponsible serving practices, can create risks for staff, event patrons and the public O’Sullivan & Longland (1999). There are mainly 3 types of event management, Services: the event contract should explicitly mention that what kind of services the event management body is going to offer during pre event, at the